Do you think that in the B2B sector, buyers are mainly interested by the market value of a product and not really interested by its emotional value? Well, it’s wrong : in content marketing for business service, emotion trumps reason !
According to an article from The Kapost Blog, B2B brands drive significantly more emotional connections than B2C brands.
Indeed, B2B brands elicit an emotional connection with 50% of their buyers, against 10 to 40% in B2C sector. So, forget preconceived ideas and provide to your corporate clients emotional contents addresses to their problem in order to obtain the trust and support of the buyer!
To a better understanding of this study, let’s discover this infographic explaining the impact of emotions in the purchasing decision in B2B :