Our purchase decisions are not only dictated by reason, it is often our emotions which influence and push us to buy a product. Therefore, it is important for a brand to develop an emotional connection with its consumers: through this bond, customers will feel closer and faithful to your brand.
Here’s some key information you need to remember about emotional branding:
- Experiences of your consumers are influenced more than 50% of the time by emotions.
- A strong emotional connection with your audience can afford to have a better gross margin and sales growth than your competitors.
- A consumer emotionally bound to your brand will be more loyal, more inclined to recommend your products and will desire/need less to go to your competitors.
… And much more data about emotional branding in this infographic:
So don’t wait, get started and create with your consumers an unshakable emotional connection !
ANALYSE THE EMOTION OF YOUR AUDIENCE FOR FREE ON HTTP://QEMOTION.COM/